Enriching the World
Through the Spirit of Asobi
Since 1985, Gateway Arch has poured passion into crafting toys and jigsaw puzzles that spark imagination and connection. In a fast-paced digital age, the timeless joy of puzzles continues to offer moments of calm, creativity, and togetherness.
As we celebrate 40 years, we embrace a new vision: “Enriching the world through the spirit of Asobi.” Rooted in Japanese culture, Asobi means more than play — it is about meaningful experiences that bring joy, depth, and color to life. With innovative ideas and craftsmanship, we continue to share this spirit across generations and borders.
ABOUT US
NEWS
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INTERACTION
Jigsaw puzzles are more than play — they are a form of Asobi that bridges generations, languages, and cultures. As pieces come together, so do people — conversations spark, joy is shared, and a sense of accomplishment grows.
WELL-BEING
Jigsaw puzzles are more than just fun — they’re a tool for well-being. From peaceful moments of focus to early childhood learning and brain training for seniors, puzzles nurture both mind and body across all ages. We’re committed to sharing this simple yet powerful form of Asobi that supports well-being for everyone.
CREATIVITY
Jigsaw puzzles are a hands-on journey of creation — building a world piece by piece. By blending artistic design with imaginative ideas and innovative materials, we deliver experiences that are both beautiful to display and joyful to complete. We’ll continue to share puzzles that go beyond play — where creativity, art, and fun come together in harmony.